We recently had the opportunity to collaborate with Disney on a few different social media ads that ran on Facebook & Instagram. There were three different versions of each ad in both square and 16x9. Our task on this was to handle the typography and to make sure it integrated well within the edit. The goal was for us to create something that was fun and eye-catching. Since these are often viewed on a small screen, they needed to be readable as well as interesting to make sure they weren’t just glossed over.
Brad Chmielewski & Torey Kervick