To promote Babyshop's White Wednesday sale that was happening before Thanksgiving, the client wanted us to create a series of social media videos to get the word out.
We built nine animations in three different sizes for social media; Square for Instagram and Facebook, 9x16 for Twitter, Facebook and YouTube, and vertical 16x9 for Instagram Stories.
These videos needed to be 15 or 6 seconds in length, so squeezing as much information into them as possible was vital. But the goal was also to make sure they were bold, so customers didn't just swipe past them when they showed up in their feeds.
Brad Chmielewski and Thomas Donaldson